Alumnus
Alumnus Zac Moffatt ’97 is a co-founder and the CEO of Targeted Victory, a firm in the US offering business analytics, email marketing, and social media services to help political campaigns and other organizations raise money.
Before co-founding Targeted Victory in 2013, he worked on the analytics and digital marketing side of many local, state and national political campaigns for the Republican party, including the 2012 presidential bid of Mitt Romney. In 2001, he worked on the staff of Mayor Michael Bloomberg of New York City.
Zac is a frequent contributor to The Wall Street Journal, TechCrunch, The New York Times, The Washington Post, C-SPAN, Forbes and other media organizations.
In 2012, Zac was named in Adweek’s “Adweek 50” list of “the most indispensable executives behind the CEO across the marketing, media and tech disciplines.” And in 2016, Wired magazine named him among the 20 tech insiders defining the campaign in the US presidential election.
He has a Bachelor’s degree in Political Science and Government, History from Stanford University.
On a more personal note, HKIS alumna Leah Thatcher Powell ’97 recalled, “Zac taught me how to overcome and accomplish hard goals. I have never been a swimmer and Zac was one of the best swimmers at school. Our junior year of high school, Zac was assigned to be my swim teacher in PE. Of course I was nervous and embarrassed to have to have my very own teacher, but Zac put me at ease. He encouraged me, taught me, and helped me reach my goals. He became a mentor that I respected and a great friend. Zac continues to do this today, helping people accomplish hard tasks. He’s a motivator and a great friend.”